Jonathan Forrest, one of the first pioneers in the Irish digital marketing industry talks to IMJ about why 2016 will be such a big and important year for digital and the marketing industry in Ireland.
Marketing’s Brexit Challenge: The prospect of the UK leaving the EU is a very real one and it’s already starting to unnerve the Government and Irish businesses. For Irish marketers focusing on the UK – and indeed UK marketers looking to Ireland- it is a scenario that that nobody wants, writes Paul Golden.
In VOD We Trust: Digital ad formats are changing for the better and leading the charge is video on demand, writes David Fogarty.
The Customer Data Challenge: In an omnichannel media world, it is now incumbent upon brands to be able to create a single customer view as an integral part of their marketing strategy. If they can get this right, the return on investment can be substantial, writes Lia Bresnihan.
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