Home News Huskies Becomes First Irish Agency to Join SoDA

Huskies Becomes First Irish Agency to Join SoDA

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Jonathan Forrest, CEO of In the Company of Huskies, Photo: Sebastian Rutkowski sjphoto.ie
Jonathan Forrest, CEO and Founder, In the Company of Huskies (Photo: Sebastian Rutkowski / sjphoto.ie)

Dublin-based digital creative agency In the Company of Huskies, which is headed up by Jonathan Forrest, has become the first Irish agency to join the Society of Digital Agencies (SoDA), the network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.

“We are thrilled that In the Company of Huskies made it successfully through the organisation’s rigorous member selection process and we are proud to welcome the company into the prestigious ranks of SoDA membership as our first member company in Ireland.  As we work to further diversify the SoDA membership – not only from a geographical perspective but also in terms of niche areas of specialisation – I have no doubt whatsoever that Huskies will be a strong contributor to SoDA.  “Their thought leadership in data science, insights and trends along with their experience running the most prestigious digital agency in Ireland will allow them to add a unique POV to the dialogue taking place within the organisation – both within Europe and globally. Huskies’ entry is a clear testament to the tremendous quality of the company’s work, the thought leadership of the Huskies executive management team and the uniqueness of the company’s offering,” says Chris Buettner, executive director of SoDA.

Now in its 9th year, SoDA continues to strengthen its considerable grasp on an evolving digital landscape alongside partners including Adobe, Microsoft and Lenovo. Having started with a base of 13 founding companies in 2006, the organisation has grown to almost 100 hand-picked member companies in 35 countries with nearly 300 offices spread across six continents, while the SoDA Report has become one of the most viewed digital trend publications in the world.

“It’s truly an honor to have been invited by this extremely selective group to be the first Irish agency member”, said David Hayes, director of social, search and performance media.  

“We are now plugged into a global network of industry professionals that we can collaborate and work with. From an Irish perspective, it’s an opportunity to showcase to our global peers some of the innovative and effective work we have been doing for our clients; from transforming the idea of what tourism marketing should be by developing Fáilte Ireland’s digital strategy to designing and building interactive digital interfaces for consumers to engage with at the Guinness Storehouse.