Pat Kiely has been appointed as managing director of TV3, replacing David McRedmond who stepped down from the job in December.
According to Tony Hanway, CEO of Virgin Media Ireland, which acquired TV3 last year, “I am delighted to appoint Pat as the Managing Director of TV3 and to the Virgin Media Ireland board. Pat is a very experienced leader in Television with a wealth of commercial experience. I am convinced that under Pat’s dynamic leadership TV3 is well positioned for continued growth and development.”
“Having been part of the TV3 story since launch, I am both thrilled and honoured to take on this role. TV3 is without doubt one of the biggest success stories in recent Irish media and I look forward to building on this. I am particularly excited to take up this position as we enter a new era for the business under our new owners Virgin Media and as part of the Liberty Global family. TV3 is an incredible business with a fantastic team. I look forward to leading this team to even greater success in the future,” adds Kiely.
Prior to taking up his new role, Kiely was TV3’s director of sales & marketing and is one of the leading figures in the Irish advertising and media industry. Down through the years he has worked for a number of agencies including Doherty Advertising and Saatchi & Saatchi. In 1989 he joined DDFH&B as media director. When TV3 was set up in 1998, he joined the broadcaster as director of sales and since then has overseen the group’s commercial and advertising growth.