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Electric Media Launches Digital Performance Platform

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Michelle O’Keeffe, Managing Director of Electric Media  

The digital sales agency Electric Media has launched a new performance platform called MB2.0. The new platform has already been used by a number of brands like the National Lottery, Irish Rail, Liberty Insurance, Aer Lingus, Irish Ferries and Lyons Tea.

According to Michelle O’Keeffe, managing director of Electric Media the new platform aims “to reach prospective customers as well as re-targeting customers who have previously engaged with their brand online.”

She adds that the new offering is “unique” in its access to data and MB2.0 is integrated with a large pool of 3rd party data partners through The Data Alliance, which enables brands to target user behaviour. The Data Alliance allows targeting through custom contextual targeting, behavioural targeting, interest targeting and much more.

“The icing on the cake for brands is that they will also gain access to 40+ premium publishers which Electric Media has an exclusive relationship with. Prestigious sites such as The Irish Times, Entertainment.ie, BBC.com, Balls.ie and Done Deal amongst others will guarantee that your campaigns are completely brand safe,” she says.

“MB2.0 is for agencies and brands that want a superior managed service for direct response campaigns, leveraging quality data insights and the security that your brand will appear on brand safe sites, the results have been kicking ass and our partners are delighted with the performance. We are forecasting revenue growth of 100% in MB2.0 next year and are doubling the size of the team to manage this,” she adds.