Rothco has picked up the creative account for the Unilever-owned Elephant tea brand in France.
The Dublin-based agency pitched against a number of French agencies. Rothco already handles the creative advertising account for a number of Unilever-owned tea brands in Europe including Lyon’s Tea and Lipton.
Set up in Marseille in 1896, Elephant tea is one of the most popular beverage brands in France and the company makes a wide range of flavoured teas. Rothco’s creative output will be focused primarily on the French market.