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ICAN Uses Periscope in permanent tsb Campaign

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k-429ICAN has teamed up with its client permanent tsb to create a new live streaming offering that allows house-hunters view live property viewings using the popular streaming app Periscope.

The new offering has been rolled out on Daft.ie and continues a trend amongst property portals by offering more useful and interactive content on their sites.

In the case of Daft.ie, display ads sit next to the participating properties, alerting prospective house hunters when the upcoming viewings are taking place. They can also follow permanent tsb on Twitter and Periscope to receive notifications. All viewings are then saved in a video gallery on the website and can be replayed at a later stage.

“The goal of the initiative is to use this live video streaming app to make the mortgage process that bit easier for busy customers who don’t have time to get out to property viewings during the day. We believe our client is the first bank to do anything like this,” says Nikki Fitzgerald of ICAN.