Dublin Gazette Newspapers (DGN), the publisher of a number of seven free weekly newspapers in the Dublin region is to boost its presence in the market by increasing the number of copies to 80,000 per week.
With a combined ABC of 51,340 for July-December 2014, the increased distribution will focus primarily on Dublin City Gazette, which covers the city centre, to 40,000 copies per week. The remaining 40,000 copies are spread across its other six titles which are targeted at readers in Dun Laoghaire, Blanchardstown, Dundrum, Lucan, Clondalkin and Swords.
According to the publisher’s group editor, Mimi Murray, Dublin City Gazette will also benefit from a new editorial format with more content, including a guide to guide to living in Dublin as well as a number of new features.
“I know a lot of people, especially young people, get their news on their iPhones or smartphones but there is room for a community paper for people living and working in the city. It gives you the kind of information you can’t get on your phone or tablet and ties into the sense of community that is thriving in Dublin city at the moment,” she says.