JCDecaux Ireland is in the process of rolling out its Première network with the initial roll-out focussing on sites in key urban areas.
The Première network will initially include key locations in Dublin, Cork, Waterford, Limerick, Belfast and Derry with more locations to follow. All sites are on main arterial routes at hand-picked locations with heavy traffic flow.
Commenting on the launch, Tony O’Flanagan, marketing director of JCDecaux Ireland, said “upgrading the most outstanding of our prismatic billboard locations to Première sites is an excellent fit for our ‘quality not quantity’ billboard strategy. Introducing Première to the market is a significant investment for JCDecaux and now that they are in-situ we are delighted with the results. We are committed to providing premium products in the best locations to deliver maximum impact for our clients and to ensure that large format out of home remains a very relevant choice for advertisers in the years ahead”.