Home Campaigns Ad of the Week Big Can Be Good – Rothco

    Big Can Be Good – Rothco

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    The Lowdown:

    Tesco Ireland and Rothco launch the humble ‘Big Can Be Good’ campaign to address negative perceptions of the large supermarket chain.

    Led by a 60″ TVC, the ‘Big Can Be Good’ campaign sees Tesco open its heart to Ireland with an honest brand manifesto.

    ‘Big Can Be Good’ takes the very thing that is often seen as a negative about Tesco – its size – and turns it on its head by demonstrating the benefits of that size to customers, suppliers and local communities. The result is an invitation for people to think about Tesco’s size in a new way.

    Credits:

    Client: Tesco
    Agency: Rothco
    Agency Producer: Barbara-Ann Chaney
    Art Director: Paddy Geraghty
    Copywriter: Bernie Martin
    Account Directors: Aoife Moore/Sarah McGann
    Account Manager: Eimear Dennis/Sinead McDonald
    Strategy: Emer Howard/Saragh Killeen
    Production: Company Butter
    Director: Hadi
    Producer: Gráinne Tiernan
    Music: ‘Forever, Wherever’ by Andrew Jed
    Post Production: Screen Scene
    Sound: Avondale
    Voiceover: Marie Ruane