McDonalds Scoops Two Grand Prix Awards at OMA Awards

McDonald’s was the big winner on the night at the 25th Outdoor Advertising Awards which took place in the Shelbourne Hotel last night. The fast food giant picked up the Grand Prix in both the creative and media categories for its” Eurosaver” and “McDonalds Breakfast” campaigns. The creative and media for both campaigns was managed by Cawley Nea\TBWA and Mediaworks while the outdoor specialist was Source OOH.

The creative and media industry was out in force on the night for the bi-annual awards that celebrate excellence in planning and creativity over the past two years. The awards are organised by the Outdoor Media Association whose members are Clear Channel Ireland, Exterion Media Ireland and JCDecaux Ireland.

Stefan Schmidt, Creative Director of DieckerSchmidt, Berlin and chairman of the judging panel, presented the Grand Prix for Media Planning to Mediaworks for its McDonalds “Free Breakfast Friday” campaign and the Grand Prix for Creativity to Cawley Nea TBWA for its McDonalds “Eurosaver” campaign.

Speaking at the Awards Schmidt said, “Outdoor is everywhere and unlike other media there are no adblockers. With that clear advantage we have a responsibility to make engaging advertising that looks beautiful and enhances our environment. The quality of work is testament to a vibrant industry.”

The creative winners on the night included Boys and Girls, Publicis Dublin, Irish International, Cawley Nea \TBWA while media agencies that fared well included Mediaworks, Carat, Starcom.

The big winner amongst the outdoor specialists was Source OOH/PML which between them picked up 12 winning entries, including both Grand Prix awards as well as featuring as runner up eight times. Kinetic, meanwhile, was the specialist on two winning entries while it also featured as runner up four times.

The big winner amongst the outdoor specialists was Source OOH/PML which between them picked up 12 winning entries, including both Grand Prix awards as well as featuring as runner up eight times. Kinetic, meanwhile, was the specialist on two winning entries while it also featured as runner up four times.