Home News McDonalds Scoops Two Grand Prix Awards at OMA Awards

McDonalds Scoops Two Grand Prix Awards at OMA Awards

SHARE
Grand Prix Creative-2
Grand Prix Creative: L-R; Terry Buckley, Ciara Baker, Claire Lynch, Stefan Schmidt, Stephanie Baker
Grand Prix Media
Grand Prix: Claire Mack, Alan Byrne, Terry Buckley, Stefan Schmidt, Roma O’Connor, Shireen McDonagh, Adam Crane.

McDonald’s was the big winner on the night at the 25th Outdoor Advertising Awards which took place in the Shelbourne Hotel last night. The fast food giant picked up the Grand Prix in both the creative and media categories for its” Eurosaver” and “McDonalds Breakfast” campaigns. The creative and media for both campaigns was managed by Cawley Nea\TBWA and Mediaworks while the outdoor specialist was Source OOH.

The creative and media industry was out in force on the night for the bi-annual awards that celebrate excellence in planning and creativity over the past two years. The awards are organised by the Outdoor Media Association whose members are Clear Channel Ireland, Exterion Media Ireland and JCDecaux Ireland.

Stefan Schmidt, Creative Director of DieckerSchmidt, Berlin and chairman of the judging panel, presented the Grand Prix for Media Planning to Mediaworks for its McDonalds “Free Breakfast Friday” campaign and the Grand Prix for Creativity to Cawley Nea TBWA for its McDonalds “Eurosaver” campaign.

Speaking at the Awards Schmidt said, “Outdoor is everywhere and unlike other media there are no adblockers. With that clear advantage we have a responsibility to make engaging advertising that looks beautiful and enhances our environment. The quality of work is testament to a vibrant industry.”

The creative winners on the night included Boys and Girls, Publicis Dublin, Irish International, Cawley Nea \TBWA while media agencies that fared well included Mediaworks, Carat, Starcom.

The big winner amongst the outdoor specialists was Source OOH/PML which between them picked up 12 winning entries, including both Grand Prix awards as well as featuring as runner up eight times. Kinetic, meanwhile, was the specialist on two winning entries while it also featured as runner up four times.

The big winner amongst the outdoor specialists was Source OOH/PML which between them picked up 12 winning entries, including both Grand Prix awards as well as featuring as runner up eight times. Kinetic, meanwhile, was the specialist on two winning entries while it also featured as runner up four times.

 25th Outdoor Awards

Winner Runner Up
Media  Best Campaign Over 150K
 Carlsberg  McDonalds
 Agency Entered Carat Mediaworks
 Creative Agency Irish International Cawley Nea TBWA
 Specialist Source OOH Source OOH
Creative  Best Branding  Three SPIN 1038
Agency Entered Boys & Girls Atomic
Media Agency Mediavest MEC
Specialist PML Kinetic
Media  Best Campaign Under 150K  McDonalds Friday Breakfast Irish Life
Agency Entered Mediaworks Mediaworks
Creative Agency Cawley Nea DDFH&B
Specialist Source OOH Source OOH
Creative  Best Use of Humour  The Natural Confectionary Company Glasnevin Cemetery
Agency Entered Publicis Brand Artillery
Media Agency PHD Mediaworks
Specialist PML Source OOH
Media  Best Outdoor Innovation  Heineken – Desperados Cadbury Crème Egg
Agency Entered Starcom & Modern Green PHD
Creative Agency Modern Green Fleishman Hillard
Specialist Kinetic PML
Creative  Most Creative Use of Outdoor McDonalds Breakfast  Three
Agency Entered Cawley Nea Boys & Girls
Media Agency to credit Mediaworks Mediavest
Specialist Source OOH PML
Media  Integrated Outdoor & Other Media  Carlsberg  Tourism NI/Giro dItalia
Agency Entered Carat AVBrowne
Creative Agency Irish International AVBrowne
Specialist Source OOH PML
Creative  Best Copywriting  McDonalds Eurosaver Glasnevin Cemetery
Agency Entered Cawley Nea Brand Artillery
Media Agency Mediaworks Mediaworks
Specialist Source OOH Source OOH
Media  Best Newcomer Heineken – Orchard Thieves Heinz Amoy
Agency Entered Starcom OMD
Creative Agency to credit Rothco Annie O’Neill Productions
Specialist Kinetic Kinetic
Creative Best Art Direction  Guinness Irish Life
Agency Entered Irish International DDFH&B
Media Agency Carat Mediaworks
Specialist Source OOH Source OOH
Media Integrated Outdoor & Online McDonalds Breakfast  Heineken – Desperados
Agency Entered Mediaworks Starcom
Creative Agency Cawley Nea TBWA Modern Green
Specialist Source OOH Kinetic
Creative  KIS Awards McDonalds EuroSaver  GAA
Agency Entered Cawley Nea Brando
Media Agency Mediaworks Maxus Ireland
Specialist Source OOH Kinetic
Grand Prix Creative  McDonalds EuroSaver 
Cawley Nea
Mediaworks
Source OOH
Grand Prix Media  McDonalds Breakfast
Mediaworks
Cawley Nea TBWA
Source OOH