Rothco was behind the advertising Gas Networks Ireland campaign for Carbon Monoxide Awareness Week 2015, which kicked off earlier this week across TV, radio, print and digital.
The campaign saw the return of Tommy McAnairey, the ballad-singing canary who is seeking to raise awareness of the dangers of carbon monoxide in the home and workplace. From today onwards, the song, “Carbon Monoxide is Lethal as Hell” is being released as part of an attempt to get it to No 1 in the Irish charts.
The objective of the single is to generate awareness with a view to ultimately reducing the number of carbon monoxide-related fatalities. Any profits from the single will help the charity Age Action provide carbon monoxide alarms to elderly people.