Aidan Greene, managing director of MediaVest.
MediaVest has picked up the media account for Iarnród Éireann following a pitch that involved Vizeum, Mindshare and Mediacom. The incumbent, Focus Advertising, declined to pitch. This latest win for MediaVest comes on the back the agency winning the Three Mobile account last month.
“Iarnród Éireann is an iconic Irish brand. The brief for the pitch was exciting and challenging, so we’re really looking forward to working with the Iarnród Éireann client team,” says Aidan Greene, managing director of MediaVest.
Last month, it was announced that Publicis Dublin has picked up the creative account for Irish Rail after a pitch that included Irish International, Javelin and Focus Advertising.