Aidan Greene, Deputy CEO of Core Media
The latest qualitative rankings published by the international research company, RECMA, shows that Core Media topped the Irish league rankings for agency networks.
The evaluation is based on 16 assessment criteria in four areas: competitiveness, momentum, resources and client profile. Founded in June 1991, in Paris, RECMA is the only research company that publishes evaluations on the worldwide media agency industry (www.recma.com)
Core Media bagged the number one slot, ahead of Omnicom in second and Dentsu Aegis and GroupM in third and fourth place respectively.
In addition to measuring agency groupings, the report also measures individual agency brands. In the ranking of the 16 agencies assessed, Core Media agencies occupied three out of the top five positions. MediaVest came in first place, followed by Starcom, with the Dentsu Aegis-owned Carat coming in third place with Mediaworks in fourth place.
RECMA also released its analysis into the billings of Irish media agencies, which showed that Core Media’s position as the largest media buyer in the country followed by GroupM, Dentsu Aegis and Omnicom.
According to Aidan Greene, deputy CEO of Core Media: “this evaluation looks beyond our scale and media buying strength and examines the vitality of our business and our range of services. In recent years we have made major investments in digital, data, research and recruitment. Recently, we became the first advertising firm in Ireland to set up an in-house data science division. This year, we also launched Livewire, our sponsorship consultancy and Core Knowledge, a learning and development centre. Our clients recognise our commitment to growing the breadth and quality of our offering and this has been instrumental in the success we have had in growing our business. This year our billings will be €190m, which will represent 12% growth on 2014.”