Adland’s top creative agencies have agreed to create a print advertising campaign to promote The Advertising Benevolent Society (TABS), which provides discreet and confidential help for people in the industry who may be in need of it.
A recent survey carried out by TABS amongst media and creative agencies revealed that there was little or no awareness of its activities amongst younger people working in the industry. However all those surveyed were convinced that TABS plays a much needed and important role and was deserving of support.
Set up over 60 years ago, TABS helps former and current industry employees through difficult times, whether it’s as a result of unemployment, ill health or family issues. As a nonprofit, it relies solely on the support and goodwill of the industry and runs a number of fund-raisers during the year. Two years ago, the organisers of the annual Media Awards announced that TABS as its charity partner.
A total of ten agencies have agreed to provide their own unique creative campaign to support TABS and the ads will appear in trade press, including IMJ each month for ten months.
The agencies include Boys and Girls, Rothco, Havas, Ogilvy, McCannBlue, Publicis, Irish International, Chemistry, DDFH&B and Owens DDB.
For further information on TABS and to find out how you can donate visit www.tabscharity.ie