A new content marketing solution called Brand Voice has been launched by digital sales agency i-Believe.
Content marketing is the single fastest growing expenditure item within digital marketing budgets, outstripping search, social and mobile advertising.
i-Believe represents over 100 publishers in Ireland that publish a wide range of websites in areas like business, sport, entertainment and parenting. i-Believe will work with brands to help them seed relevant content within these site. “The content may be words, video, email, the distribution may be web, social, mobile or all of the above and the content focus may be informational, competition oriented or something else. We will assist brands by advising, (co)producing and seeding content which we feel will resonate with users on our specialist sites,” says Lee Thompson, managing director of i-Believe.
“We all live in a social world and in a social world brands can participate instead of merely standing on the periphery. Content marketing allows brands to be part of the conversation stream. The starting point for content marketing initiatives involves finding out where great conversations are taking place. The next step is in understanding how brands can be useful,” says Thompson.
“The brands we represent produce content which appeals to tightly defined communities of interest. Users on our websites are defined in terms of their strong shared interest or common need for specialist information – places to go with the kids, finding the best utility prices, post-match sports analysis, race calendars, gig guides, game reviews, best restaurant databases and much more. Our brands are relied on, trusted and represent an important point of influence,” he adds.
“Specific services we will provide may include content creation and copywriting, asset production & video production. The nature of content marketing will require longer lead times, deeper partnerships and ultimately more committed relationships between brand owner, agency and publisher” concludes Thompson.
